This is the most common question we get, and the standard industry answer is maddeningly unhelpful: "It depends." That's true, but it's also useless. You're trying to budget, and you need real numbers.
So here are real numbers. These are the ranges we see across the industry in 2026 for a competent, modern development shop—not a bargain-basement freelancer and not a premium agency that charges $300/hour because their office is in Manhattan.
The Quick Reference Table
| Project Type | Price Range | Timeline |
|---|---|---|
| Landing page / marketing site | $1,500 – $3,000 | 1–2 weeks |
| Business website (5–10 pages) | $3,000 – $6,000 | 2–4 weeks |
| Internal tool / dashboard | $5,000 – $10,000 | 3–6 weeks |
| Custom CRM | $8,000 – $15,000 | 5–8 weeks |
| SaaS platform (MVP) | $12,000 – $25,000 | 8–14 weeks |
| E-commerce (custom) | $8,000 – $18,000 | 6–10 weeks |
Let's break each one down so you understand what's actually included in those numbers.
Landing Pages and Marketing Sites: $1,500–$3,000
A custom landing page or small marketing site includes design, responsive layout, SEO optimization, contact forms, and deployment. At the low end, you're getting a clean single-page site. At the high end, you're getting a multi-section page with animations, A/B testing setup, and analytics integration.
Why not just use Squarespace? You absolutely can. Squarespace is $16–$33/month and gives you a decent site in a weekend. The tradeoff is performance, SEO control, and customization. A custom-built static site on Netlify or Vercel loads in under 1 second, scores 95+ on Google Lighthouse, and costs $0/month to host. For businesses where search traffic matters, that performance gap translates directly to revenue.
Internal Tools and Dashboards: $5,000–$10,000
This is the sweet spot where custom software starts paying for itself almost immediately. Internal tools include things like:
- Employee scheduling and shift management
- Inventory tracking dashboards
- Client onboarding portals
- Project management tools tailored to your workflow
- Reporting dashboards that pull from your existing systems
Most businesses cobble these together with spreadsheets, Airtable, and duct tape. It works until it doesn't. The moment you have more than 3 people touching the same data, errors creep in and processes break down.
A custom internal tool typically pays for itself within 3–6 months through reduced errors, faster workflows, and eliminated manual data entry. That's not a sales pitch—it's math. If you're spending 10 hours a week on manual reporting and a dashboard automates it, that's $15,000–$25,000 in annual labor savings depending on who's doing the work.
Custom CRMs: $8,000–$15,000
We wrote a detailed comparison of custom vs. off-the-shelf CRMs, but the short version: a custom CRM costs about the same as one year of Salesforce for a 10-person team, and then it's essentially free to run after that.
The build includes contact management, deal pipeline, activity logging, reporting, user roles, and integrations with your email and calendar. The higher end of the range gets you more sophisticated automation, custom workflows, and deeper integrations with tools like QuickBooks or industry-specific platforms.
SaaS Platforms (MVP): $12,000–$25,000
This is the big one. If you're building a software product—something you'll sell to other businesses or consumers—the MVP is your starting point. An MVP includes:
- User authentication and account management
- The core feature set (whatever makes your product unique)
- Subscription billing via Stripe
- Admin dashboard for managing users and data
- Responsive design for mobile and desktop
- Basic analytics and monitoring
The range is wide because SaaS products vary enormously in complexity. A simple scheduling tool for a niche market sits at $12,000. A multi-tenant platform with complex data models, real-time features, and third-party integrations pushes toward $25,000.
The critical mistake most founders make is overbuilding the MVP. Version one should prove that people will pay for your solution. It doesn't need every feature on your roadmap. Build the smallest version that delivers real value, get it in front of paying users, and let their feedback guide what you build next.
Why Traditional Agencies Charge 3–5x More
If you've gotten quotes from development agencies, you've probably seen numbers like $50,000–$150,000 for the same types of projects. Here's where that money goes:
- Overhead: Office space, project managers, account managers, QA teams, HR departments. A 20-person agency has 6–8 people who never write a line of code.
- Process bloat: Formal discovery phases, multi-round design reviews, change request procedures, weekly status meetings. These aren't inherently bad, but they add weeks and cost to every project.
- Margin targets: Agencies typically target 40–60% gross margins. They're businesses with investors and payroll, and their pricing reflects that.
- Risk padding: Every estimate includes a buffer for scope creep, miscommunication, and rework. The buffer is usually 30–50% of the project cost.
A lean, modern development shop avoids most of this. We don't have a Manhattan office or a project manager whose full-time job is scheduling meetings about meetings. That's not cutting corners—it's cutting waste.
What Drives the Cost Up (and Down)
Things that increase cost:
- Complex user role systems and permissions
- Real-time features (live chat, collaborative editing, notifications)
- Third-party API integrations (each one adds 1–3 days)
- Data migration from legacy systems
- Compliance requirements (HIPAA, SOC 2, PCI)
- Custom design work vs. using a design system
Things that decrease cost:
- Clear requirements before development starts
- Using proven frameworks and tools (Next.js, Supabase, Stripe)
- Phased development (build the core first, add features later)
- Leveraging free-tier hosting and infrastructure
- Being flexible on design (functional over pixel-perfect)
How to Get an Accurate Quote
When you reach out to a development shop, you'll get a better (and faster) quote if you come prepared with:
- A clear problem statement. What problem does this software solve? Who uses it?
- A feature list, prioritized. What's essential for launch vs. what can wait?
- Examples of similar products. Even if they're not exact matches, reference points help enormously.
- Your timeline expectations. Need it in 4 weeks vs. 4 months changes the approach.
- Your budget range. This isn't a negotiation tactic—it helps the developer scope the project appropriately.
The Honest Truth
Custom software is an investment, not an expense. The businesses that get the most value from it are the ones that approach it strategically: start with the highest-impact tool, prove the ROI, and expand from there.
If you're spending more than $500/month on SaaS subscriptions, fighting with spreadsheets, or losing deals because your tools can't keep up—the math almost certainly favors building something custom. And the upfront cost is a fraction of what it was even five years ago.
Want a ballpark estimate for your specific project? Tell us what you need and we'll give you an honest range—no 47-page proposal required.
Get a Quick Estimate